Coupons are needed to measure the interest for the specific products and to monetize the platform. In order to secure the demand (number of interested buyers) the company created coupons. Ok, let’s assume you’ve gathered your first group of buyers, but how do you prove that to the seller? That’s where coupons come into play. Why Groupon is so popular? Coupon Mechanism That basically explains how Groupon’s naming was born, which is a blend of two words “group” and “coupon”. In essence, Groupon connects the group of buyers interested in the certain product and the seller, who is ready to provide the product for a reduced price. The system leverages the margins of quantity discounts (wholesale discounts). Now let’s get into finances, revenue streams, and business models of Groupon like mobile apps and websites. Choose your niche carefully, let it be as narrow as possible! This would be our first advice, we continue to repeat. If you take a closer look at these platforms you’ll notice that most of them are highly specialized and focused on the specific goods like gadgets, clothes, jewelry, lux resorts, etc. Here are the most popular platforms, that were able to get required traction and fight their place under the sun. You can find an app like Groupon for beauty, various Amazon apps like Groupon, and special offer website in each country, where e-commerce exists. There are many websites and apps like Groupon. First, you’ll need to get an understanding of the inner machinery of Groupon in order to grow your own unique mobile app. But you’ll need to do something extra that just create an app like Groupon. Hopefully, you can accomplish such results too.

Groupon took advantage of that feature and grew its business into a worldwide e-commerce marketplace with over 3 billion in revenue. But what makes these tools of the promotional mix even more interesting is that they can be used by third-parties and mediators for their own benefit.

Surprisingly, cutoffs in prices are beneficial for both sides: consumers and sellers. Most people adore them and customers are eager to max out the saving through such promotion channels. Those are the most popular and cherished sales promotion tools in e-commerce and offline retail sector. Discounts, last-minute deals, limited time offers, coupons, and sales.

Groupon merchant app